Reader Profile
Mixmag readers are the opinion formers and leaders in clubbing. They are the ones who make the happening music happen and the cool products cool within their peer group.
They are the first to recommend a new tune and the first on a new fashion trend. They're at that new cool club very early and they move on before it starts to go cold . They're the best informed about top DJs and upcoming tunes, and they just have to have the latest mobile (even if their current one is less than six months old). They're the biggest downloaders of music in the UK.
The median age of a Mixmag reader is 26 - 72% male, 28% female - and they tend to be urban and single.
They have a high disposable income and a high propensity to spend it on:
• Nights out
• Clothes
• Tunes
• The latest mobile and MP3 player
Nearly 80% do not read another music magazine and they spend little time watching TV, especially at weekends.
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