Monday, 18 October 2010

Question 4 - Who would be the target audience for your media product?

Audience Profile:
Shops: Republic, River Island, Hollister, Abercrombie and Fitch,Jack Wills
Products: Trainers, watches, jewelery, jackets, latest technology
Hobbies: Shopping, hanging with friends, driving (if old enough)
Music: Eminem, N-Dubz, Skepta, Tinie Tempah and Usher
TV: Very little if any, The Inbetweeners


My target audience is specified by demographics as the magazine targets a broad sub-culture rather than an age or class. My target audience are mainstream like my magazine. They value a professional, respected, interesting product. My magazine incorporates their music taste, fashion sense and hobbies such as gadget and gig guides. Due to this satisfying approach the target audience is large but maybe due to this they wouldn't be as loyal as if it was a smaller target audience focusing on a more specific group they would be loyal as they feel would feel involved in the success of the magazine. The cover lines feature artists they would be interested in and new artists who will be big in the area of music they would like to know more about. The main image would also attract them as the target audience is very aspirational and the pose of the image would appeal to them as they could incorporate it into their social group of firends. The one font effect makes the magazine look bold and significant and important everything the target audience aspire to be.

The kind of products advertised in my magazine would be popular clothing brands, artists new songs or albums with a logo of itunes to show where they can purchases it.

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